HRH The Prince of Wales Visits Iceland Head Office

His Royal Highness The Prince of Wales visited Iceland’s head office during his tour of Wales.

Headquartered in Deeside, North Wales, Iceland is celebrating its fiftieth year on the British high street this year, having opened its first store in Oswestry during November 1970. It recently opened its thousandth store in Newport, South Wales, and today employs 30,000 colleagues.

During the visit, His Royal Highness met with and thanked Iceland colleagues, representing the thousands of retail workers who have been on the frontline of the Covid-19 crisis, serving customers in stores and delivering essentials to thousands of customers across the country.

Richard Walker, Managing Director of Iceland, said: “It was a pleasure to host His Royal Highness at Deeside, 34 years after his first visit to our head office. Today’s visit came during a crucial year for our business, marking fifty years of serving the UK’s communities on high streets across the country. Our people have been core to our success and the visit celebrated their ongoing dedication and commitment especially during the pandemic, which has proven to be one of the most challenging periods in our history.”

The Prince also visited the Iceland development kitchen where he met with teams responsible for developing product ranges, and supply chain teams who played a crucial role in ensuring that stock reached supermarket shelves during weeks of widespread panic buying, a time which saw a 30% increase in sales of frozen food.