Iceland becomes first UK supermarket to show in-store support for the government’s proposed deposit return scheme

May 18, 2018

Iceland today became the first UK supermarket to install a reverse vending machine in store in support of the Government’s proposed Deposit Return Scheme in England.

The UK’s leading frozen food specialist continues to lead the way in reducing the impact of plastic packaging on the environment and will be trialling the reverse vending machine in its Fulham store initially for six months.

Reverse vending machines reward individuals for recycling, by providing money or vouchers in return for empty containers. Iceland’s machines accept any plastic beverage bottle purchased in our stores and repay customers with a 10p voucher to be used in store for each bottle recycled.

The trial aims to understand consumer perceptions and appetite for the technology, as well as providing insights to inform the proposed national scheme.

The results of the trial will be shared with the Department for Environment, Food & Rural Affairs (DEFRA).

Read our press release here.