Iceland shows appreciation for emergency services with 10% summer discount offer

July 2, 2018

As a thank you to the UK’s everyday heroes, Iceland is offering an exclusive 10% discount to all those working for the NHS, Police, Fire Service, Ambulance, HM Coastguard and RNLI, when they shop at one of its stores between Monday 2nd July and Sunday 29th July 2018.

Iceland hopes this special ‘thank you’ discount will help those working in the emergency services, who work tirelessly around the clock, to enjoy their summer that little bit more. All they need to do is show their photographic ID.