IFCF supports Sepsis Trust’s call for businesses to become ‘sepsis savvy’

May 6, 2021

The Iceland Foods Charitable Foundation has co-developed and co-funded an important new campaign by the Sepsis Trust.

‘Sepsis Savvy’ encourages businesses to raise awareness among their staff of the deadly condition which last year claimed at least 48,000 lives in the UK – more than breast, bowel and prostate cancers combined.

Sepsis occurs when the immune system overreacts to an infection. Globally it claims 11 million lives a year, yet with early diagnosis it can often be treated quickly and easily. Unfortunately, sepsis can often be missed as there is no one sign, and symptoms can present differently amongst adults and children. That’s why the charity is encouraging organisations to empower their staff and customers to become sepsis savvy, so they can be alert and understand the importance of asking: ‘could it be sepsis?’

The free Sepsis Savvy resources, including a short educational video (produced pro bono by Birmingham-based Ark Media) and a simple online game, are available by signing up at

Tarsem Dhaliwal, CEO of Iceland Foods and Trustee of IFCF, said: “When it comes to saving lives from sepsis we know awareness is key. That’s why we’re delighted to have been involved with Sepsis Savvy from the start and, of course, to be one of the first organisations to sign up. The short film and game make it easy for us to educate our colleagues about sepsis and the signs to look out for and, crucially, it’s free and really easy to implement. We’re encouraging other like-minded companies to get involved too – if we all play our part, we can save even more lives.”

Sign up to Sepsis Savvy here and find more information about sepsis here.