News Sustainability

UK first as Iceland sells mince pies free from plastic packaging

December 24, 2021

Iceland is offering customers the choice of a plastic-free 2021 Christmas dinner with the launch of 42 products that have no plastic packaging, including its award-winning mince pies.

The Luxury Mince Pies were also awarded a Which? Best Buy, guaranteeing shoppers a delicious bite while they do their bit for the planet.

Over the last two years, Iceland has offered all three Christmas dinner courses in either plastic free or reduced plastic packaging, as part of its global-first commitment to remove plastic from all own label packaging.

It has continued to redevelop packaging for a number of products to significantly reduce or remove plastic packaging in some of its Christmas favourites, including its Iceland Iced Christmas Cake and Iceland Christmas Pudding.

Iceland’s new packaging solutions – including cartonboard, parchment paper, foil trays and card packaging – will reduce the production and consumption of plastic, helping to further reduce the supermarket’s plastic footprint.

Iceland has committed to be plastic neutral from 2022 by offsetting its entire remaining plastic footprint, and ultimately remove all plastic packaging from its own label products.