World’s first plastic-free trust mark launches in landmark move for consumers

May 16, 2018

The world’s first Plastic Free Trust Mark will be launched today in a move that could revolutionise how shoppers buy their food and drink. 

Early adoptees of A Plastic Planet’s Trust Mark include UK supermarket giant Iceland, Dutch retailer Ekoplaza and pioneering tea brand teapigs.

Iceland will begin to adopt the Trust Mark on relevant own-label products this month and roll it out progressively across its range as it delivers its commitment to eliminate single-use plastic packaging of all Iceland own-label products by 2023.

Designed to sit clearly on the front of the pack, the Trust Mark will instantly inform and empower consumers to make plastic-free choices.