Iceland becomes the first UK supermarket to offer special discount for over 60s

May 26, 2022

From Tuesday 24th May, and every Tuesday, all those who are 60 years old and older can bag 10% off their shop, with no minimum spend, at Iceland and The Food Warehouse.

This will make Iceland Foods the first and only supermarket in the UK to be offering this type of discount as it continues to help its shoppers tackle the rising costs of living.

The ten per cent discount will be available to those over sixty every Tuesday and will apply across all products that includes a range of great value meal essentials.

Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living[i]. In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.

Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic. The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”

For more details on Iceland’s offerings see https://www.iceland.co.uk/ or, for full terms see here: Terms & Conditions (iceland.co.uk)

[i] Age Uk, Online survey conducted by Opinium on behalf of Age UK between 14th and 18 January 2022. Sample of 1,280 UK residents (65++), weighted to be nationally representative of the 65+ age group: AgeUK