Iceland – Doing it Right

Iceland works with more than 300 suppliers to produce the unique, innovative Iceland own label range of high quality food, and to meet our customers’ demand for leading manufacturers’ branded food, drink and household products.

We believe that collaboration with our suppliers is the best way to provide our customers with great value, high quality products, build trust with stakeholders and tackle some of the huge issues facing us today, from healthy eating to climate change and environmental impact.

Working together

We are a fast-moving, informal, approachable business with a strong family culture and a proud track record as one of the Best Big Companies to Work For in the UK. In our approach to buying, we also aim to be one of the best and easiest food retailers for suppliers to deal with

High standards

The benchmark for every Iceland own label product is simple: it must offer better quality than the equivalent line sold by our major British supermarket competitors, at the same price, or comparable quality at a significantly lower price

Innovation

We work hand in hand with suppliers to develop new and innovative foods, as well as innovations in manufacturing and packaging

Animal welfare

Suppliers of Iceland own label products must adhere to a strict animal welfare policy

Sustainable fish

As Britain’s biggest speciality fishmonger, we are very aware of the threats to our oceans from over-fishing and from plastics pollution

Bees and other pollinators

We are working actively with key UK growers to help Bees and Pollinators whose populations are in decline.