Iceland launches Northern Ireland retail-first plastic reduction trial in Belfast

January 28, 2019

Today, Iceland launches a retail-first reverse vending machine trial in Northern Ireland, as it looks to continue its efforts to reduce the impact of single use plastics on the environment.

The launch in Northern Ireland follows a successful six month trial across England, Scotland and Wales which saw over 311,500 bottles recycled and an average of £250 per day refunded to customers.

The UK’s leading frozen food specialist will be trialling the machine for six months at its Belfast Park Centre store, to further understand consumer appetite for the scheme and build on the insights gathered from initial trials in England, Scotland and Wales. These have now been extended for a further six months.

Results from the trials will be shared with local councils in Northern Ireland and the Department of Agriculture, Environment and Rural Affairs (DAERA).